Privacy Policy

Last Updated: October 9, 2026

DayBreak Lawn Care, LLC, a HeartLand company (“DayBreak,” “we,” “our,” or “us”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, request services or pricing, submit a form, use our online quote or purchase tools, call us, apply for employment, or otherwise interact with us.

Information We Collect

Information You Provide

When you contact us, request a quote, purchase services, submit a form, apply for employment, or otherwise communicate with us, we may collect:

  • Name
  • Email address
  • Telephone number
  • Billing, mailing, or service address
  • Property information
  • Requested services
  • Quote and pricing information
  • Purchase and transaction information
  • Communications and inquiry details
  • Employment and application information
  • Information contained in messages, attachments, or other materials you provide
  • Any other information you voluntarily provide

Please do not submit sensitive personal information through a general contact form unless we specifically request it for a legitimate business or legal purpose.

Call and Communication Information

When you communicate with us by telephone, email, text message, or another channel, we may collect:

  • Telephone number and caller identification information
  • Date, time, and duration of communications
  • Referral or marketing source
  • Communications and correspondence
  • Call-routing information
  • Call attribution information

We may use call-tracking technology to understand how callers found DayBreak, route calls, measure marketing performance, and support customer service operations.

If call recording or transcription is enabled, we will provide any notice or obtain any consent required by applicable law before recording or transcription occurs.

Information Collected Automatically

When you visit our website, we and the providers that support our website may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Links clicked
  • Referring and exit pages
  • Date and time of visits
  • Time spent on the website
  • Approximate geographic location derived from IP address
  • Website interactions
  • Quote, pricing, checkout, and purchase events
  • Cookie and device identifiers
  • Analytics and advertising identifiers
  • Campaign and referral information
  • Information about how you arrived at our website
  • Information used to detect fraud, spam, security threats, or misuse

Some automatically collected information may be considered personal information under applicable privacy laws.

Information From Other Sources

We may receive business, marketing, advertising, transaction, professional, or website-activity information from:

  • HeartLand and its affiliated companies
  • Analytics and advertising platforms
  • Call-tracking and communication providers
  • Quote, pricing, checkout, or service-purchase platforms
  • Social media platforms
  • Recruiting and employment platforms
  • Publicly available sources
  • Business partners and service providers

Information received from other sources may be combined with information collected directly from you or through our website.

How We Collect Information

We may collect information:

  • Directly from you when you submit a form, request a quote, purchase services, call us, or otherwise communicate with us
  • Automatically through cookies, tags, pixels, scripts, browser storage, and similar technologies
  • Through analytics, advertising, call-tracking, and measurement platforms
  • Through online quote, pricing, checkout, and purchase tools
  • From HeartLand-affiliated companies
  • From service providers, business partners, and publicly available sources

How We Use Information

We may use personal information to:

  • Respond to inquiries and service requests
  • Provide quotes, pricing, and service recommendations
  • Process service purchases and related transactions
  • Schedule and provide lawn care, pest-control, and related services
  • Communicate with customers and prospective customers
  • Process employment inquiries and applications
  • Operate, maintain, secure, and improve our website
  • Understand how visitors use our website
  • Measure website and marketing performance
  • Attribute inquiries, calls, purchases, and other actions to marketing sources
  • Create, measure, or improve advertising audiences where permitted
  • Improve customer service, quality assurance, and business operations
  • Prevent fraud, spam, misuse, and security threats
  • Maintain business and legal records
  • Protect our rights and the rights of others
  • Comply with legal and regulatory obligations
  • Support audits, insurance matters, legal proceedings, and corporate transactions

We may also use information for another purpose disclosed when it is collected or with your consent.

Cookies, Consent, and Similar Technologies

Our website uses cookies, pixels, tags, scripts, browser storage, and similar technologies for website operation, security, analytics, advertising, call attribution, measurement, and related business purposes.

We use CookieYes to help manage cookie preferences and consent choices.

When required by applicable law, nonessential technologies may be limited until you make a consent choice. You can use the cookie banner or available cookie-preference controls to accept, reject, or manage categories of nonessential technologies.

You may also control or delete cookies through your browser settings. Restricting certain technologies may affect website functionality or the availability of some features.

Google Consent Mode

We use Google Consent Mode to communicate relevant consent choices to supported Google technologies.

Depending on your consent choices, Google technologies may receive signals indicating whether analytics storage, advertising storage, advertising user data, or advertising personalization is permitted.

Technologies We Currently Use

Current

CookieYes

We use CookieYes to display and manage cookie choices, store consent preferences, and support the operation of our website’s consent-management controls.

Current

Google Analytics

We use Google Analytics to understand website traffic, visitor activity, website performance, and interactions with our website.

Google Analytics may process information such as IP address, browser and device information, pages viewed, referral source, approximate geographic location, analytics identifiers, session information, and website events.

Current

Google Tag Manager

We use Google Tag Manager to help manage analytics, advertising, conversion, and related website technologies.

Technologies deployed through Google Tag Manager may collect information according to their configuration, consent status, and privacy practices.

Current

Google Ads

We use Google Ads and related conversion-measurement technologies to measure advertising performance and understand whether advertisements contribute to website visits, quotes, purchases, or other actions.

Depending on the features enabled and your consent choices, Google may process advertising click identifiers, website activity, conversion events, browser and device information, and marketing-attribution data.

Current

Meta Technologies

We use Meta technologies, including the Meta Pixel and related conversion events, to measure advertising performance, understand website actions, and evaluate campaigns on Facebook, Instagram, and other Meta services.

Depending on the features enabled and your consent choices, Meta may receive information such as IP address, browser and device information, page visits, website interactions, conversion events, advertising identifiers, and related measurement information.

Current

CallRail

We use CallRail for dynamic telephone-number replacement, call attribution, call routing, and measurement of how callers found DayBreak.

CallRail may process information such as caller telephone number, call source, date and time, duration, referral information, pages viewed before a call, browser or device information, and marketing-attribution information.

CallRail-related technologies are managed through our consent-management configuration where applicable.

Current

DeepLawn

We use DeepLawn to support online service search, pricing, checkout, and purchase experiences.

Information processed through these interactions may include property or service information, contact information, requested services, pricing interactions, checkout activity, purchase events, and related transaction information.

We also measure certain DeepLawn interactions through analytics and advertising platforms to understand website and marketing performance.

Current

Cloudflare

We use Cloudflare and similar security technologies to help protect our website from malicious traffic, bots, abuse, and security threats and to support website availability and performance.

Current

Forms and Website Security

We use form-processing, spam-prevention, security, and anti-abuse technologies to receive website submissions and protect our website from automated activity, fraud, and misuse.

These services may process information such as IP address, browser and device information, interaction information, and form submission data as necessary to provide their services.

Website Forms, Quotes, and Purchases

Information submitted through our website forms, quote tools, pricing tools, checkout processes, and service-purchase experiences may be transmitted to DayBreak and processed by website hosting, form, workflow, security, analytics, advertising, payment, transaction, and service-platform providers that support our operations.

We may use this information to respond to your request, provide pricing or service recommendations, process purchases, schedule services, communicate about your account or service, and manage our business relationship with you.

Payment-card information may be processed directly by third-party payment processors or service platforms. DayBreak may not receive or store full payment-card details when payments are handled directly by those providers.

Email and Text Communications

We may send transactional or service-related communications in response to your inquiries, purchases, appointments, service activity, or account relationship.

If we send promotional emails or text messages, we will use applicable consent, opt-out, and unsubscribe mechanisms as required by law.

Consent to receive promotional communications is not a condition of purchasing services unless otherwise permitted by applicable law.

Employment and Recruiting

If you choose to apply for employment, an internship, or another opportunity with DayBreak, you may be directed to a third-party recruiting or employment platform.

Information submitted through a third-party recruiting platform is subject to that provider’s privacy practices in addition to any employment-related privacy obligations that apply to DayBreak.

How We Disclose Information

We may disclose personal information to:

  • HeartLand-affiliated companies that support our business operations
  • Website hosting, infrastructure, security, and technology providers
  • Form, workflow, email, and customer-service providers
  • Analytics and website-performance providers
  • Advertising and marketing providers
  • Call-tracking and communication providers
  • Quote, pricing, checkout, transaction, and service-platform providers
  • Payment processors
  • Social media platforms
  • Recruiting and employment-service providers
  • Professional advisers, insurers, auditors, and legal counsel
  • Government authorities or other parties when required by law
  • Parties involved in an actual or proposed merger, acquisition, financing, restructuring, reorganization, or sale of all or part of our business

Some providers process information on our behalf. Other providers may process information under their own terms and privacy practices.

We may also disclose information when reasonably necessary to protect our website, business, customers, employees, legal rights, or the rights and safety of others.

Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of online identifiers, device information, website activity, or customer information to advertising, analytics, or social-media providers, even when no money is exchanged.

Our use of Google Ads, Meta technologies, and similar advertising or measurement platforms may be subject to these broader definitions depending on the applicable law and features enabled.

Where applicable law provides a right to opt out of certain sales, sharing, or targeted advertising, you may exercise available cookie or privacy controls and may also contact us using the information below.

Your Privacy Rights

Depending on your state of residence and subject to applicable law and exceptions, you may have certain rights concerning your personal information.

Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of personal information
Obtain a portable copy of certain personal information
Opt out of certain sales or sharing of personal information where applicable
Opt out of targeted advertising or certain profiling activities where applicable
Withdraw consent where applicable
Appeal certain privacy-request decisions where applicable
Exercise applicable privacy rights without unlawful discrimination

Privacy rights vary by jurisdiction and may be subject to legal limitations, exceptions, and verification requirements.

To submit a privacy request, contact us using the information listed in the Contact Us section below.

We may request information reasonably necessary to verify your identity before completing a request.

Authorized Agents

Where applicable law permits the use of an authorized agent, you may designate another person or entity to submit a privacy request on your behalf.

We may request documentation confirming the agent’s authority and may contact you directly to verify the request, except where applicable law provides otherwise.

Cookie Choices and Withdrawing Consent

You may use the cookie-preference controls available on our website to review or change your cookie choices.

If you previously granted consent for a nonessential category, you may withdraw that consent through the available cookie settings.

Changes to your preferences may affect the operation of analytics, advertising, call-attribution, or similar technologies.

Browser-Based Privacy Signals

Some browsers and extensions provide privacy signals intended to communicate a visitor’s privacy preferences.

Where applicable law requires recognition of a legally recognized browser-based privacy signal and our technology supports that signal, we will process it as required by applicable law.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Respond to inquiries
  • Provide requested services
  • Process purchases and transactions
  • Maintain customer and business records
  • Evaluate employment applications
  • Measure website and marketing performance
  • Meet legal, tax, accounting, insurance, and contractual obligations
  • Resolve disputes
  • Establish, exercise, or defend legal claims
  • Protect against fraud, misuse, and security threats

Retention periods vary depending on the type of information, why it was collected, our operational needs, and applicable legal requirements.

Service providers may retain information according to their own settings, agreements, and privacy practices.

We may retain information for a longer period when required by law, litigation hold, insurance requirements, or another legitimate legal need.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, transmission method, storage system, or security measure can be guaranteed to be completely secure.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through this website.

If we learn that a child has provided personal information to us, we will take reasonable steps to review and address the information.

External Websites and Third-Party Services

Our website may contain links to or features provided by third parties, including payment, mapping, review, social-media, recruiting, or other service providers.

DayBreak does not control and is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third-party services you use.

Processing in the United States

DayBreak and many of our service providers operate in the United States.

Information may be processed and stored in the United States or other locations where our providers operate, subject to applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, services, business operations, or legal obligations.

The revised policy will be posted on this page with a new “Last Updated” date.

If we make a material change, we may provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact:

DayBreak Lawn Care, LLC

A HeartLand company

1200 Main St, Suite 4200

Kansas City, MO 64105

Email: [email protected]

Website: https://daybreaklawn.com/